Team — Pindify

Christoffer Bolinder Wallin
Chief Executive Officer
(BTS, Jamclouds, Sprinklebit)
Pindify was founded by artist, economist and developer Christoffer Wallin in 2011 as Jamclouds. Between 2007 and 2011, Christoffer served as a Developer and Project manager at BTS; a global leader in building strategy alignment and execution through the use of business simulations and experiential learning programs for blue chip companies worldwide. Christoffer is an active musician, prolific songwriter, and previously a lead singer for five different rock bands. In 2004, he received his Bachelor’s degree in Economics with Honors of Highest Distinction from University of Utah and minored in Business Marketing at David Eccles School of Business. In 2000, he received the Green Beret from the Swedish Army.

Johan Lindgren
Chief Relations Officer
(Sony Music, UMG, MCA)
Former product manager at the US record company MCA’s Swedish office in the early 1990s. MCA then became Universal Music, where the role of Marketing Director topped a 17-year-long victory. After a few years as a consultant in the music industry, 5 years was spent as the marketing director at Sony Music. Now he has just assumed the role of General Manager at our digital marketplace Pindify. Johan’s enormous network of labels, publishers, artists, producers and media is a true driver for Pindify’s future relations and partnership.

Pavlo Shabat
Chief Technical Officer
(Cinergy Group, Eventgeek)
Pavlo’s greatest strength is in thinking about both technical and business problems holistically. Pavlo has years of experiences of managing specialized development teams of Ruby developers, QA/Project Managers iOS/ Android developers, UX/layout and designers, with additional developers close by, ready to scale up.

Mathias Mattsson
Chief Creative Officer
(Grau, DDB, Eton)
Mathias has an extensive knowledge of digital design, user flow and attention to detail. Mathias spent 5 years working at the reputable advertising agency DDB. Prior to that he was Head of Communicative Design at Eton, a leading global shirtmaker. He has also been the Director of Design at Grau Design Agency in Stockholm, that creates exciting and useful design solutions for clients such as SEB, Vattenfall, Bukowskis, Swedavia and Storytel.

Mikael Friberg
Chief Marketing Officer
(Chimney, Svenska Spel)
Is in charge of formalizing Pindify’s marketing strategy and strengthening our brand to create and a clear roadmap forward for our clients and their customers. Before joining Pindify, Micke was a Creative Director at Svenska Spel (the largest games and entertainment gambling company in Sweden) and having his own operations, RAF and then Grand, since 1985. Micke first graduated from Bergh’s School of Communication, and became a respected senior adviser in marketing departments at companies around the world.

Oskar Gillström
Chief Sales Officer
(MCI Group)
Oskar’s expertise spans a broad spectrum of executive sales meetings, conferences and event production. He is experienced in organising events for governments and companies across the globe. Oskar joined Pindify in 2015 after foreseeing the immense possibilities of building a powerful international sales group of General Agents and Ambassadors for Pindify.

Tomas Wallin
Chief Finance Officer
(Kinnevik, PlayTv , SACC,)
is in charge of the business administration and the financials. Tomas is a serial-entrepreneur. He has started and operated several companies in Europe, USA and the Far East. Tomas’s industry experience ranges from telecom, broadcast media, hotels, travel industry and accounting services to construction companies.

Elizabeth Jarrard
Chief Communications Officer
is the in-house editor-in-chief of internal and external communications—aligning our message with our purpose. Elizabeth is the daughter of an Addy award winning ad-man and the granddaughter of a globe trotting photo-journalist. She worked for her father’s advertising agency from a young age. She received her undergraduate degree in Writing Studies with a focus on rhetorical composition. She presented twice at the Utah Conference of Undergraduate Research in Civic Literacy and Feminist Theory, critiquing unethical rhetorical devices utilized in the media and in politics. Before joining Pindify, she freelanced as a SERP and SEO copywriter and editor for web based platforms.