The market change.

The online market just reached $6.1 Trillion, representing 4.3% of a $142 trillion global market. Consumers spent $791.70 billion online with U.S. merchants in 2020, up an incredible 32.4% year over year, according to U.S. Department of Commerce figures

Two major changes will occur as we go online:

1. Market supply;
   will experience global competition instead of a well balanced national market.

2. Market demand;
   will develop active clusters formed by subjects, events and relationships, rather then traditional channels with a reactive audience formed by geo- or demographics.

The marketing change.

“The global influencer marketing platform market size was valued at USD 7.68 billion in 2020. It is expected to expand to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 30.3% from 2021 to 2028.” The Grand View Research

To surf this powerful online wave, brands will need to change their marketing strategy.

1. Changing delivery;
   from “cannonball advertising” to a sequential spray of influence 

2. Changing message; 
   from repetitive and interrupting advertising, to trusted authentic influence.

3. Changing management;
   from slow, red taped and expensive offline management, to agile, intimate and data driven online management.

Pindify is the managed solution to optimize influence.

Our solution team up influence to showcase, propose, execute and report their influence directly to brands for payments. 

Pindify provide brands, teams and members with a platform to form portfolios/content/data and use the matching/negotiation/campaign tools to execute missions/reports/payments through our system. 

MANAGED SOLUTION

Optimize your influence to maximize the bottom line, with Pindify

SUPERCHARGE

YOUR SALES

WITH TEAMS OF INFLUENCE TO SELL & PROMOTE YOUR BUSINESS

AMPLIFY

YOUR BUSINESS

WITH DEALS, CAMPAIGNS & PRODUCT

FOCUS

YOUR MARKET

WITH RANKING, PRICING & AUDIENCE SEGMENTS

ADMINISTER

YOUR REVENUE

WITH TRACKER LINKS TO MONITOR INSIGHTS
& SYSTEM TO MANAGE COMMISSIONS

SUPERVISE

YOUR IMPACT

WITH REAL TIME INSIGHTS, REPORTS, SLES

GROW

YOUR REPUTATION

WITH RELATIONS, GROWTH HACKING & GLOBAL TEAMS

INCREASE

YOUR ROI

$500/M FOR BRANDS & $20/M FOR MEMBERS OF INFLUENCE

online influence 2.0!

EMPOWER YOUR INFLUENCE

tO ATTRACT INTERACT & TRANSACT ONLINE

Social media and online channels are imperative for growing and engaging your sales. But you need customer attention, likability and trust to master efficient recurrent sales. Former sales & promotion strategies are going nowhere:

Sales

Consumers online attention, likability and trust are very different from offline sales.

• Social sales does not hold up. Friends persistently selling to other friends on social media will be unfollowed and unfriended.

• Cold sales are often ignored and rarely trusted.

• Affiliate sales still works, but it’s hard to establish and maintain a large enough affiliate network from the very start.

Promotion

It used to be all about eyeballs and ears. Today you need to attract customers smoothly with a clear message and a clear call to action.

• E-shops and websites rarely generate it’s own traffic, and will most likely use social media ads, SEO or influence to generate that traffic.

• Programmatic ads are obstructive and soon to be removed by iOS 14 privacy-based features.

• SEO only supports local or really large businesses that can afford it.

• E-mail is merely efficient for existing members.

• AI matching brand messages on social media are currently very repetitive, to the point where customers reverse their potential likability.

Distracting people’s attention with a brand-message is an old forced marketing solution, and not a fit for the new online market. Stealing  customers' attention with programmatic ads, SEO and even billboards might generate traffic, but not sales.

Influence

To attract, interact and transact customers online, successful companies will need the power of influence to generate sales. To acquire customers’ likability and trust you need the reach and endorsement powered by influence. Even better; teams of influence, provided by Pindify

Influence is the forefront of “word of mouth” online. Almost a hybrid superpower, which instead of distracting potential consumers away from their attention, can include the brand-message into the attention while trustworthy endorsing their fans to react, interact or transact.

There are four attributes of influence that you can work with. Content creates emotional influence. Relation offers social influence. Familiarity provides iconic influence. Solidarity builds committed influence.

Pindify offers you to manage that influence to fit your target.

MANAGE YOUR INFLUENCE

TO SAVE MONEY, TIME & RELATIONS

Influencer marketing 1.0

The ROI from influencer marketing1.0 doesn’t always add up. It’s hard to set a standard of pricing, monitoring results and provide dynamic collaboration between brands, micro- and star influencers. The level of impact from these campaigns are still very volatile.

Agencies

Hiring marketing agencies for the purpose to simply manage influence can be time consuming, expensive and create a distance between you and the influence. To hire a tier 2 talent agency or tier 3 influencer agency to carry out matching, recruiting, signing contracts and distributing payment to all the influencers is expensive and the correspondence, managing content and providing insights can slow down the possibility for dynamic collaboration. All agencies then charged a mark up on the payment for the influencers, which is more expensive and less motivating for the influencer.

Manage influence with Pindify

Pindify’s approach is very different from influencer marketing 1.0 and a current marketing agency. Pindify’s mission is to ensure reliable and recurring impact from sales & promotion by using influence. Pindify offer brands & agencies to team up with influence & production. Brands & agencies can pre accept or decline media, have dynamic correspondence, get real time data, generate tracking links, and offer deals by managing payments by paying upfront, upon performance, or on sales commission for the teams who and it’s members

STREAMLINE YOUR INFLUENCE

CONNECT INFLUENCE TO SALES WITH dEALS AND CAMPAIGNS

Start

Sign up and get started with your brand portfolio.
Fill out the form to have our system find matching teams.
Import your products and services on your brand catalogue
Build your own team of influence.

Customize

Hire production to enhance your emotional influence with content.
Manage your deals, correspond until the message and content is just right.
Find new teams of influence to reinforce your influence or scale your geographic area .
Propose deals or campaigns to the teams to promote and sell your products or service
Generate pindiLinks for tracking insights and manage commission
Follow up the endorsement with the brand message through the channels agreed upon
Get access to real time insights and change tactics for your team
Pay your teams upfront, upon performance, sales commission or as agreed via Pindify’s automated payment solution.
Get one invoice instead of individual invoices from each influencer.

Optimize

Collaborate with other brands or special personalities to gain iconic influence.
Versatile platform Integrations to connect other great services for your influence or any API support for all major providers.
Invite fans to join your member club with special offers and special meet and greets to grow solidarity and committed customers.

GROW YOUR INFLUENCE

WITH MEMBERS ON PINDIFY

VISION

Pindify was founded in 2011 to build a platform for members to earn online
In our current online market, the timing is perfect to present the first real Network of Influence.

The Story

Pindify was founded by artist, economist and developer Christoffer Wallin in 2011, as a market service to provide 300,000 artists making $3000/m directly from their fans. 

After 200,000 professional hours of researching, analyzing, producing and testing the platform, Pindify pivoted the business strategy, with some modifications, to align with the current need to join consumers’ attention provide influence sales and influence promotion.

Please schedule a meeting with Christoffer Bolinder Wallin to learn more —>